Al Baik Visual Identity Refresh
Client: Al Baik Foods
A complete visual identity refresh for Saudi Arabia's most beloved fast-food brand, maintaining heritage while modernizing the brand for a new generation.
The Challenge
Al Baik wanted to refresh their 40-year-old brand identity to appeal to younger demographics while preserving the trust and recognition built over decades. The challenge was balancing tradition with modernity.
The Solution
We developed a refined logo system that maintained the iconic elements but with cleaner lines and a modern color palette. Created a comprehensive brand guidelines document covering digital and print applications, social media templates, and packaging design that bridges the generational gap.
The Results
Brand recognition remained at 97% while positive perception among 18-30 year olds increased by 45%. Social media engagement grew 3x within 3 months of the rebrand launch.
They understood our heritage and translated it into a modern identity that resonates with every generation.
— Al Baik Foods
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